*World Premiere*
Followed by a Q&A with the filmmaker and Bo Moore, moderated by Eric Ford, Executive Producer & Host of Made Here on Vermont PBS
Ten years ago this November 16th, a Vermont T-Shirt artist known as “Bo the Eat More Kale guy,” took to social media to say that the fast food giant Chick-fil-A had ordered him to cease and desist printing T-Shirts with the words “Eat More Kale.” What happened next, Bo said, “The world responded.”
Vermont and the Bright Green Nothing takes a deep dive into a story that was broadcast around the world from Vermont, seen by millions, and moved over a hundred thousand people to physically do something to support Bo Moore and his T-Shirt business. Culled from thousands of pages of documents and hundreds of hours of never-before-seen footage — this Vermont-made documentary was funded on Kickstarter and includes interviews with many of the world’s leading trademark scholars in addition to the late Milton Glaser, designer of the I (Heart) NY logo, and best-selling business author Seth Godin.
Please join us!
James Lantz has also created “footnotes” to the film. You may access them HERE.
Note: this event is “pay as you can”. You may book and donate HERE. The theater will have a reduced capacity, so we recommend you book your tickets in advance. Walk-up sales only if space allows.
VTIFF’s chief concern is the safety of the audience and VTIFF staff. Proof of vaccination will be required at the door. Proof can either be a physical card or a digital version on your phone. Masking indoors is mandatory. Thank you.
