El Susto

When Mexico’s love affair with sugary drinks turns deadly, a battle between public health and corporate wealth erupts, pitting activists against the powerful beverage industry and their friends in high places. Mexico’s Number One Killer is not cartels. It’s Type 2 Diabetes. El Susto (The Shock) tells the story of how courageous public health activists in Mexico stirred a giant, the powerful beverage industry, aka “Big Soda”, when they took action to curb sugary drink consumption, with sobering and inspiring lessons for the rest of the world.

Tickets available from April 28. NOTE to VTIFF Members: if you are a member you’ll receive a separate via email a link to get a discounted ticket.

Thank you to Film Movement for partnering with us.